Book Review: Management through Indian Cinema
Management through Indian Cinema by Dr. Vikas Khare and Dr. Ankita Jain is a celebration of Indian cinema, from the 1970s, when the term Bollywood was first coined, to the present day. Bollywood has now become the new mecca for cinema. The authors explores the most recurring themes and the most popular Bollywood characters, while offering a fascinating overview of the evolution of commercial cinema in India. Bollywood is not just a gigantic film factory but is also the place where a certain idea of the industry has been forged, in images, in music and in choreography. The management dimension, which combines history, economics, sociology and an aesthetic approach to images, allows us to dive in depth of Bollywood and to decipher its relationship with the rest of the world. The objective of the book is therefore to go beyond the strict study of a cinematographic repertoire to embrace the various aspects which develop the Mecca of Indian cinema. The authors aims, through a variety of